Performance outerwear inspired by a minimalist philosophy and a neo-Scandinavian aesthetic.
Launched in 2012, Rains is the all-weather fashion brand that reinvents traditional outer garments with a contemporary vision and sights set firmly on sustainability.
Co-founders Daniel Brix and Philip Lotko met while studying at TEKO - Scandinavia's largest design and business college within the fashion and lifestyle industry. Having both grown up in cities famed for their textiles, it’s easy to see where the inspiration to create a fashion label came from.
The aptly named brand was born in Denmark, a city that averages 170 days of rain a year. Its signature silhouette – the classic rubber raincoat – is not only a style statement but also an essential, woven into the DNA of Rains.
Their responsible business model has advanced through mindful manufacturing, utilising innovative materials engineered by scientists such as Ecodown® by Thermore® in their puffer coats.
A frequent feature in this curated edit is the signature waterproof and windproof PU fabric. Stainless-steel hardware, storm cuffs, and insulated pockets are designed to further optimise performance in the elements.
Weekend bags and accessories complete the collection, offering the total look.
Rains merges design and style with an outdoor product that’s technical in nature, lending a refined finish to your Reiss rotation.
