What makes a Reiss coat, jacket or knit remain stylish season after season? We base our design philosophy on enduring modernity. We believe a design should be born bold and defiant; a response to a collective need, and then age to become a classic; not fall into obsolescence. We question non-functioning design features, elements and jarring details. We subtract to refine - revealing the essence of a design. If, as a result, a product loses its reason to be, there was no product in the first place. We design with confidence to interpret macrotrends our way, only embracing what identifies with our signature style and declining any idea that is not Reiss.