Signatures and signifiers define the style of an individual, an artist or a brand. These codes come together to constitute what we call a DNA.
At Reiss, colour is an important signifier. Every season our designers go through an extensive process to create unique - and exclusive - colours that will bring newness combined with timelessness.
Reiss adepts swiftly learn to associate new and previous season tones, reassured of their enduring appeal. Each new Reiss hue is in itself a subtle antidote to fleeting fashion. This approach has allowed our customers to create their repertoires of pieces of time-transcending elegance.
There is a work method for this colour philosophy. And, as we introduce a new collection, we delve into the Reiss colouring exercise.
In the counter-current of increasingly digital design, Reiss creates colour artisanally. We turn to a specialised studio in London, where our mood-boards are studies and interpreted. Then, with natural pigments blended in old-school cauldrons, we create the colour potions that will bring our collections to life.